For people unlucky enough to be employed as brand management strategists, Apple Computer is frequently cited as a textbook case. In particular, its success with the iPod is often seen as a classic example of how brand loyalty, combined with continued design innovation, can help retain market leadership.

A fiercely debated concept amongst Apple loyalists is the notion of the “halo effect” — that people who use iPods will be so enamoured of the experience that they’ll ultimately abandon Windows PCs in favour of Macs. While Apple’s sales have increased in recent years, its overall global market share has remained largely static at 5% or so, suggesting that the halo effect may be more myth than reality.

read more | digg story

Research In Motion has announced plans to expand its support for Windows Mobile-based smartphones, with a new software application suite that will enable devices from third-party manufacturers to access BlackBerry software applications and services.

RIM plans to begin offering the new software application suite later this year for select devices based on Windows Mobile 6.

Once installed, the software will provide users with a virtual BlackBerry application experience. Devices running the BlackBerry application suite will be able to connect to BlackBerry services via BlackBerry Enterprise Server as well as BlackBerry Internet Service.

Mike Lazaridis, President and Co-CEO at Research In Motion said that “this new software will provide a range of important benefits, including easier support of Windows Mobile-based devices within BlackBerry Enterprise Server environments, a consistent user interface for BlackBerry applications across various devices, and the ability to run third-party applications developed for the BlackBerry platform.”

The new BlackBerry application suite will complement existing Windows Mobile 6 functionality and will appear as an icon on the screen in the same manner as other third-party applications. Upon clicking the BlackBerry icon, a suite of BlackBerry applications will load and will feature the familiar user interface of a BlackBerry smartphone.

read more | digg story

Update to the Smartphone Primer. If you are interested in owning a smartphone, but don’t know what your options are, check this primer out. It is long, however it is useful in showing what options there are. A couple years ago I wrote an article for New Mobile Computing, OSnews.com’s defunct sister website, called the Smartphone Primer. In the two years that have passed, technologies have evolved, new players have entered the market, and some players are on their way out, in other words, it’s time for an update to a timeless classic! The purpose of this article is to expose the readers to the various possibilities that exist in the smartphone world - because as is well know - one size does not fit all.

read more | digg story

Cuantas veces hemos comprado un equipo tecnologico nuevo y no sabemos que proteccion darle entre todas las fundas disponibles?

ZonaPDA.net te presenta esta solucion de la mano de la marca JavoEdge, una marca con una presencia importante en el mercado de accesorios de PDA y que nos ha proporcionado 3 accesorios para darlos a conocer a nuestros usuarios y hacerles saber acerca del beneficio que trae para éstos el usar este tipo de accesorios.

Esta “skin” esta hecha especialmente para el Treo 680 de Palm, un dispositivo que debe ser cuidado de la mejor manera posible para que nos dure mucho tiempo, la skin esta hecha de un silicon de alta calidad y grueso para asi proteger de manera eficaz nuestro equipo.

Read more | Product link