The Secret Behind Apple’s Loyal Customer Base
Pundits often refer to them as “zealots” or “fanboys.” The more polite references include “Mac loyalists.” I am, of course, talking about Apple’s more vocal customers. What is it that drives their passion for Apple? Is it a deluded mind, warped by the Reality Distortion Field that Steve Jobs wraps every new product in? In short, the answer is no
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